True to the game
Spalding is the brand that has made basketball to what it is today: an honest sport from the street, from a culture where fairness and hard work are the essence of success and recognition.
When the first Spalding basketball was born in 1894, there was no NBA, no league, no franchises, no fans and no hype. Spalding was there before the sport even existed. For over 125 years, the brand has been an elementary component of the sport and can still proudly say today: We didn’t invent the rules, but we invented the ball.
Since 2002, the distribution rights of the US brand for the European markets have been held by uhlsport group. Spalding is partner and sponsor of the North American National Basketball Association (NBA), the largest and best known professional league worldwide. At European level, the brand is an official partner of the Euro League as well as the German, Spanish and French leagues.
The product range starts with sweatbands and ends with basketball systems, the legendary basketballs and a huge range of training and casual outfits. The clear requirement for all products: to be the highest quality brand for authentic sports goods.