FuPa and uhlsport Enter into a Long-term Partnership to Jointly Promote Amateur Football
Balingen, October 29, 2024 – uhlsport GmbH, one of the most established team sports specialists, is excited to announce a new long-term partnership with FuPa GmbH. Starting in 2025, uhlsport will become a strategic partner and official supplier of FuPa, one of the largest amateur football communities in Europe. As one of the increasingly important digital formats for holistic communication, uhlsport will take on the presentation of all FuPa live tickers in all leagues.
“This partnership emphasizes our commitment to sustainably promoting amateur football. Together with FuPa, we aim not only to offer innovative products but also to advance digital networking within amateur football. Our goal is to provide clubs with tangible added value and make their daily work easier,” Dirk Hendrik Lehner, CEO of uhlsport GmbH explains.
With this unique partnership and the long-term strategic outlook it brings, FuPa and uhlsport are together making a visible statement about the significant sporting and socio-political importance of amateur football. In this special alliance, traditional values surrounding the beloved sport of football are connected with modern communication-embedded services and products, ultimately easing the daily lives of Europe’s largest amateur football community—both on and off the field.
“Together, we will create great added value for amateur football. Like FuPa, uhlsport is driven by the desire to improve daily, to think ahead, and to strengthen the largest active community in amateur football,” says FuPa Managing Director Sebastian Ziegert.
About FuPa:
Football is the number one sport in Germany. Whether in the professional or amateur sector, the game with the round ball is on everyone’s lips. Everyone knows the Müllers, Sanés, and Neuers, yet lower-league players often go unrecognized in the media. Every weekend, millions of fans gather on local fields across the country to cheer on their favorite clubs, from the district leagues up to the regional leagues. FuPa provides a professional platform specifically for amateur players and operates a digital portal focused on amateur football coverage. In addition to editorial content, FuPa also offers extensive results services. Each user receives real-time updates on activities relevant to them and can actively participate in the FuPa network. They can live-ticker games, film matches with FuPa.tv, and maintain player profiles for their teams.
About uhlsport
Founded in 1948 as a specialist in soccer cleats, this family-owned Swabian company has grown over the years into one of the leading developers, manufacturers, and distributors of innovative team apparel, goalkeeper gloves, and soccer balls. With a clear focus on ongoing technological innovation and top performance, along with an increasing emphasis on sustainable materials and production processes, uhlsport consistently strives to set new standards and inspire sustainability—benefiting both professionals and amateurs alike.
