Steinhilber has been part of uhlsport GmbH since 2002 and has played a key role in shaping both the company and its brands uhlsport and Kempa over more than two decades, holding various leadership positions throughout her career.

The existing executive management structure remains unchanged and proven. Alongside Melanie Steinhilber, the leadership team includes Viktor Daiker (Authorized Officer & VP Finance), Baris Levent (VP Procurement, Logistics & QA), Sulaiman El-Hamad (VP Sales, now also responsible for the D-A-CH market), and Mario Scholze, who takes on his new role as VP Sales Controlling & Analytics.

With this appointment, the Daiss family sends a clear signal of continuity and strength. At the same time, they reaffirm their full support for the strategic development of uhlsport GmbH and underline their willingness to continue making significant investments—particularly in infrastructure, as well as sponsorship and partnership activities. Especially in a World Championship year, this move stands as a strong statement for the company’s healthy future and the continued power of the uhlsport and Kempa brands.

“My clear focus is on positioning uhlsport as the best teamsport partner—for specialist retail and for professional sport. We want to convince through best-in-class products, outstanding service, and reliable collaboration. I would like to thank the owning family for their trust,” says Melanie Steinhilber.

Günter Daiss adds: “We have great personal trust in Ms. Steinhilber and in the entire management team. She knows the company and the brands inside out and is the right leader to consistently drive the process of consolidation and sustainable strengthening of uhlsport GmbH.”

By reinforcing its leadership structure, uhlsport GmbH once again underlines its long-term commitment: a strong, healthy future for the company and its powerful brands uhlsport and Kempa—built on reliability, a clear willingness to invest, and a sharp positioning as a high-performance partner in teamsport.