The management of uhlsport GmbH
Dirk Hendrik Lehner
Dirk Hendrik Lehner was born in 1971 in Wangen im Allgäu. He completed his commercial training and subsequent studies in economics in Stuttgart, graduating with a diploma in economics in 1999. Throughout his subsequent professional career, he held various management and board positions in different financial service providers, both nationally and internationally.
Since 2021, Dirk Hendrik Lehner has been serving as the Managing Director at uhlsport GmbH. In his role as CEO, he is primarily responsible for overall corporate management, national and international sales management, marketing, as well as product management and development.
Martin Goppelt was born in 1968 in Portsmouth, England. He completed his studies at Ludwig Maximilian University of Munich in 1993, graduating in business administration. Goppelt has nearly 30 years of experience in various international positions in the sports and fashion industry. During his long tenures at Amer Sports, the adidas Group, and most recently in the management of the footwear manufacturer Wortmann, he managed areas including Operations, Sourcing, Supply Chain, Quality Management, and IT.
Since 2022, he has been working as the Managing Director at uhlsport GmbH, responsible for the areas of Purchasing, Supply Chain, Finance & Controlling, Quality Management, Human Resources, and IT, in his role as Chief Operating Officer (COO).
Director Markets Management
Melanie Steinhilber was born in 1975 and grew up in Barcelona. After completing her schooling, she spent nearly 2 years in Malahide, Ireland, where she achieved the Proficiency Degree. Following her diploma in Linguistics and Cultural Studies from the University of Mainz, she earned a Master of Business Administration in International Marketing from FH Reutlingen.
Melanie Steinhilber has been employed at uhlsport GmbH since 2002. She serves as the Director of Markets Management and is a member of the management team.
Director International Sales
Sulaiman El-Hamad was born in 1971 in Ludwigsburg. After completing his training as a bank clerk, he pursued a degree in International Business in Reutlingen, which he completed in 2000 with a diploma in business management. Following several years of work in management consulting, he held various positions in different companies, overseeing national and international sales.
Since 2022, Sulaiman El-Hamad has been working at uhlsport GmbH as the Director of International Sales. He is a member of the management team. In this role, he serves as the Managing Director for the subsidiaries uhlsport France and uhlsport Iberica, among other responsibilities.
Director National Sales
Mario Scholze was born in 1982 in Zittau. After completing a commercial apprenticeship and spending his initial professional years in sports club marketing, he pursued a degree in sports management. Following his studies, he worked for 4 years in the team sports retail sector before joining uhlsport in 2016, where he worked in external sales.
Since 2020, he has been responsible for sales in Germany, Austria, and Switzerland (DACH), and since 2022, he has also been a member of the management team.