New 4-year deal tied up between sportswear brand Kempa, England Handball and the BHA
Balingen. 26 September 2023. Kempa has signed a new four-year-deal with England Handball and the British Handball Association to further boost growth of the sport in the UK.
In line with the partnership, new branded kits will be manufactured and provided to teams across the various GB age categories, supporting all male and female squads.
The GB men’s team will wear the new Kempa kit for the first time during two upcoming international matches against Finland (2 November) and Kosovo (13 January).
Mike Bain, CEO at England Handball and a member of the British Handball Association board, heralded the partnership as another milestone for the growth of the game. “This is an exciting long-term partnership that we’re delighted to announce,” said Mike. “We’re thrilled with this long-term partnership with Kempa, which represents a significant boost for UK handball. Our collaboration with BHA covers handball in Britain from grassroots to elite. Kempa’s strong heritage and established supply chain ensure immediate product access for our clubs.”
Scotland-based RJM Sports has been confirmed as the official distributor and supplier for the partnership and will manage the logistical element of orders across Britain. The family-run company was established in 2003 and has a strong track record of supporting UK-based sports.
Melanie Steinhilber, Director Markets and a member of the Executive Board at uhlsport GmbH commented, “We’ve observed handball’s growth in Britain and are excited to partner with England Handball and BHA. Recognizing the GB teams’ international achievements, this deal connects us with top-tier and young players alike. Kempa’s global reputation since 2002 will further bolster handball’s expansion in Britain.”