uhlsport and Stuttgarter Kickers Extend Long-Term Partnership
Balingen/Stuttgart, May 28, 2026 – uhlsport GmbH and Stuttgarter Kickers are continuing their successful collaboration: the traditional sports equipment manufacturer and “Die Blauen” have prematurely extended their partnership by another five years. This means uhlsport will remain the official outfitter and premium partner of the Stuttgarter Kickers for the long term.
For many years, the partnership between both sides has stood for continuity, trust, and close cooperation. In addition to supplying the teams, uhlsport is also involved in numerous areas surrounding the club – from the football academy to new developments in women’s football.
“The Stuttgarter Kickers have shown a very positive development in recent years – both athletically and economically. In particular, the significant revenue growth and the expansion of key areas such as the football academy and women’s football demonstrate the great potential of this traditional club. We are therefore even more pleased to continue shaping this path together in the future and to extend our long-standing partnership,” says Melanie Steinhilber, Managing Director of uhlsport GmbH.
The extension is also seen by the Stuttgarter Kickers as a strong sign of mutual commitment.
“Our partnership with uhlsport represents far more than just quality and design in sportswear. What is especially valuable is the close cooperation, the short communication channels, and the excellent coordination in day-to-day operations. We share common values and, not least, a long-standing personal connection – especially through Mr. Günter Daiss. The fact that both sides had a strong interest in continuing the collaboration makes this extension the logical next step,” emphasizes Matthias Becher, Managing Director of the Stuttgarter Kickers.
With this long-term extension, the Stuttgarter Kickers and uhlsport are sending a clear signal for continuity and a shared future. The agreement underlines not only the successful cooperation of recent years, but also the trust in the chosen path and the ambitions for the future.



