uhlsport welcomes Influencer Amin Belhadj as Brand Ambassador

Balingen, July 19, 2023 – uhlsport GmbH announces the collaboration with well-known influencer @aminhoooo (Amin Belhadj). Amin will serve as a brand ambassador for the sports equipment manufacturer and will represent the uhlsport brand in his social media activities in the future.

Melanie Steinhilber, Markets Director for uhlsport GmbH and member of the Executive Board at uhlsport GmbH, expresses her excitement about this new partnership: “We are delighted to welcome Amin to our team. It was a perfect match. Amin fits us exceptionally well and will play an important role in our social media strategy & brand communication for uhlsport.”

Amin Belhadj, also known as @aminhoooo, has rapidly made a name for himself on social media and has an impressive reach. He enjoys enormous resonance, particularly in the TikTok community. As a passionate football player, Amin embodies the values of our uhlsport brand and will be incorporating uhlsport products into his future posts and videos.

Amin Belhadj is excited to take on the role of brand ambassador for uhlsport. “It’s a fantastic opportunity to combine my passion for football with my work in social media. uhlsport stands for high quality and innovation – values that I highly appreciate. I look forward to introducing uhlsport as a brand to my community and am excited about the exciting projects we will bring to life together. Moreover, I’m eager to create something new and leave a footprint in football together with uhlsport.”

With this cooperation, uhlsport GmbH underlines its intention to explore new avenues in communication and customer approach, placing a stronger focus on younger target groups.